Nothing Says Happy Chinese New Year Like A Racist Billboard

As part of a shopping promotion, Bangkok shopping mall Central Festival unveiled billboards and ads to mark the Chinese New Year. The ad featured a white woman pulling one of her eyes. The text read, “Good to be Chinese.” Understandably, people got ทางเข้า winner55 ผ่านโทรศัพท์มือถือ​ upset.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); “I thought this was a joke,” wrote one Facebook user, while another Yono all app Facebook user, Bangkok-based Twitter Matt Crook, wondered how the campaign got approved in the first place. As noted on ChannelNewsAsia, lots of foreigners shop at Central and the all yono app ads drew complaints. Website Coconuts Bangkok points to a Facebook thread titled “Damn Thailand, don’t you know that’s racist?!” in which the reaction ranged from “This is wrong in so many ways,” to “Hahahaha. Funny.” What the woman in the ad appears to be doing is, of course, a long-standing racist gesture Westerners have used towards Asians. Coconuts Bangkok said the gesture isn’t known to most Thais—and perhaps, that explains how the image was approved. Maybe not. The company that owns the shopping malls, Central Pattana, pulled the ads and issued an apology: “We are extremely sorry for the lack of judgement in this issue as we did not realize that the gesture of the model in the advertisement would be offensive to the Chinese communities.” Thai retailer apologises for controversial Chinese New Year ad[ChannelNews Asia] Damn Thailand, don’t you know that’s racist?! [Nikademus Jiggi Krause@Facebook] Mall’s Chinese New Year ad has an eye for the politically incorrect[Bangkok Coconuts] To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.